‘St. Basil’s – Where strategy meets execution’ Recognised in Australia’s International Good Design Awards for Design Excellence

18 Oct, 2021

The winners of Australia’s peak international design awards were announced during 2021 Good Design Awards Week. The Good Design Awards are the highest honour for design and innovation in the country and reward projects across 12 design disciplines and 30 subcategories.

‘St. Basil’s – Where strategy meets execution’ received a prestigious Good Design Award Gold Accolade in the Design Strategy category in recognition for outstanding design and innovation.

The Australian Good Design Awards celebrate the best new products and services on the Australian and international market, excellence in architectural design, precinct design, engineering, fashion, digital and communication design, and reward new and emerging areas of design including design strategy, social impact design, design research and up-and-coming design talent in the Next Gen category.

The 2021 Good Design Awards attracted a record number of submissions with 933 design projects evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. Each entry was evaluated according to a strict set of design evaluation criteria which includes good design, design innovation and design impact. Projects recognised with an Australian Good Design Award demonstrate excellence in professional design and highlight the impact a design-led approach has on business success and social and environmental outcomes.

The Good Design Awards Jury commented: “A very good example of how design strategy can drive change in a charity based organisation. The stand-out feature was the establishment of the Strategy Execution office (SXO) which guided the business from strategy to ideas implementation. It brilliantly demonstrated how design needed to be integrated as part of the change process. Great application of design strategy to help an organisation find new direction and ignite their culture. Well done.”


Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving an Australian Good Design Award is testament to embedding design excellence at the heart of a product, service, place or experience. Although 2021 continues to be another challenging year, it is incredibly inspiring to see designers and businesses working together to find innovative, customer-centric design solutions to local and global challenges and to see them recognised and rewarded for their efforts through these prestigious Awards.”


“The importance of embracing good design principles is now more important than ever as many businesses around the world have had to completely re-think their business strategies to remain competitive. The standard of design excellence represented in this year’s Awards is the best I’ve ever seen in my 25 years of running these Awards, an encouraging sign that the design sector is flourishing,” Dr. Gien went on to say.

Read St Basil’s Strategic Plan 2021-2026: Stronger than ever

Spiro Stavis, CEO (Acting) of St Basil’s said: “St Basil’s commissioned Lightbulb to lead the design of our five-year strategic plan to give our organisation a clear path and direction, and together that’s what we’ve achieved.”

“Going through a process like this has been liberating. The collaborative approach taken across a broad spectrum of roles and expertise in the organisation gives me confidence that this plan will lead us to deliver on our strategic purpose now and in the years to come.”

Read more about St Basil’s release of the 2021-2026 Strategic Plan: Stronger than ever.