Rebranding St Basils

St Basil’s NSW/ACT is proud to unveil a bold new chapter in our journey - a new brand identity that reflects our unwavering commitment to care and community. This includes a modernised logo suite, streamlined service offerings, and a refreshed identity designed to improve recognition and engagement across all divisions.

Our new brand identity captures the essence of who we are while embracing a sophisticated aesthetic that aligns with our values and vision for the future.

A Refined Brand Identity

At the heart of our rebranding is an elegant new logo suite, the olive branch, a symbol of peace, growth, and community. This timeless icon is paired with a sleek, sophisticated font, which will now be used across all St Basil’s divisions.

While our brand has evolved, our dedication to quality care, strong community ties, and exceptional service remains unchanged.

New Names for Key Services

As part of this transformation, we have introduced new names for our core services to better reflect our mission and the experiences we provide:

• Elysium – Independent Living Units

Elysium, the land of the blessed, represents an ideal state of happiness and fulfillment. The name perfectly encapsulates the sense of comfort and security that our independent living communities offer.

• Euphoria – Support at Home & Senior Social Groups

The name Euphoria embodies joy, excitement, and a deep sense of well-being, reflecting the support and companionship provided through our home care and social programs.

• Basil’s – Residential Aged Care

The iconic red and white of the St Basil’s brand remains a steadfast symbol of our heritage, trust, and deep-rooted community connections. This logo will continue to represent our residential aged care services, ensuring continuity and familiarity.

Rolling Out the New Identity

Beginning December 2, you will start to see our new branding implemented across internal and external communications, signage, print materials, and web applications. We are also thrilled to announce the launch of our brand-new website. The new website will continue to provide a seamless, user-friendly experience for residents, families, and staff.

Embracing the Future with St Basil’s

At St Basil’s, we are honoured to take this significant step forward with you. Our refreshed brand identity is more than a new look; it represents our continued dedication to care and the well-being of those we serve.

Thank you for being an integral part of our journey. We look forward to embracing the future together.